MANAGING THE CRYPTO CARNAGE: Look to This Sector for Relief and Diversification
A challenging year for Bitcoin and cryptocurrencies has driven home the need for diversification in a big way. It’s a tough lesson to learn sometimes, but blockchain profits can take time and patience – and if your crypto holdings are down, it’s extremely helpful to own some other assets that are thriving.
Pure Blockchain Wealth has looked to a number of sectors of the market for non-correlated assets to balance out our crypto and blockchain holdings. Among our biggest successes have been our positions in the functional beverages sector, which has been faring quite well in 2018. We’re also profiting from our holdings in the health and wellness niche, a trending subsector of the consumables market.
We’d like to share with you one of our best discoveries in the health and beverages markets – a company that can definitely help to balance out your portfolio. It’s a company that actually just made a huge announcement: nootropics-infused functional beverage and supplement company Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) has signed a vendor agreement with nutritional product giant GNC Holdings, Inc.
Courtesy: GNC Holdings, Inc.
You’ve seen the GNC stores before – there are thousands of them throughout the U.S. and
Canada, in addition to their online store which receives millions of visitors. Across North America, GNC is widely recognized as a leading global wellness superstore where people love to shop for nutritional products like supplements and health drinks.
Koios Beverage Corp. already has a large and growing distribution network of retail locations throughout the United States; you may have seen their products at 7-11, Conoco, or Gold’s Gym, or online through their website, MentalTitan.com, or through Amazon. Teaming up with GNC, however, will take Koios’ network to a whole new level.
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Everywhere they’re sold, Koios’ products have been extremely popular with today’s mindful and health-conscious beverage and supplement consumers. Using a proprietary blend of nootropics and natural organic compounds to enhance human productivity without using harmful chemicals or stimulants, these products are known to enhance focus, concentration, and mental clarity.
Also called smart drugs or cognitive enhancers, nootropics are supplements or other substances that improve cognitive function, particularly executive functions, memory, creativity, and/or motivation in healthy individuals. The global nootropics market is growing at a rapid pace and is expected to exceed $6 billion by 2024, expanding at a CAGR of 17.9% from 2016 to 2024.
Courtesy: Koios Beverage Corp.
Partnering with Koios makes perfect sense for GNC, as it’s a means for the company to get into the nootropics and functional beverage markets. And for Koios, teaming up with GNC translates to potential access to over 6,400 high-traffic retail locations throughout the United States and Canada.
Chris Miller, the Founder and CEO of Koios, is understandably optimistic about the vendor agreement. “We are incredibly pleased to be working with GNC on a national rollout of our ready-to-drink line,” he said, adding that “Improving the quality of peoples’ lives is a shared principle between us, and we look forward to eventually adding value to GNC customers across the globe.”
While value will indeed be added for the customers, there’s no doubt that Koios shareholders will appreciate the value enhancement as well. As Mr. Miller stated, “The added revenue growth will be substantial and a tremendous catalyst for hitting our projected growth targets in the coming years.”
Courtesy: Koios Beverage Corp.
Koios’ CEO further added that the company is “incredibly confident we can deliver the best products in their category and look forward to tremendous growth opportunities with our new partner in the years to come.” For portfolio diversification and as a terrific growth-oriented investment, Pure Blockchain Wealth looks forward to watching Koios grow with GNC as the nutritious beverage market makes strides into a new and exciting year for investors.
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